Five Guys Launches Limited-Time BOGO Deal Nationwide
Five Guys Launches Limited-Time BOGO Deal Nationwide...
Five Guys is offering a rare buy-one-get-one-free deal on its signature burgers starting today, March 11, 2026. The promotion, which runs through Sunday, has sparked excitement among fast-food fans across the U.S. as the chain rarely discounts its menu.
The BOGO deal applies to all cheeseburgers and bacon cheeseburgers ordered in-store or online. Customers must mention the promotion at checkout or apply the code "BOGO2026" for digital orders. Social media platforms lit up with reactions shortly after the announcement went live this morning.
This marks Five Guys' first major national promotion since 2023. The timing coincides with increased competition in the premium burger market, with Shake Shack and In-N-Out both expanding their U.S. footprints. Analysts suggest the move may be an attempt to attract budget-conscious consumers amid rising food costs.
Several locations reported lines forming within hours of opening today. "We haven't seen this kind of response since our free fries promotion years ago," said Mark Thompson, a Five Guys franchise owner in Chicago. The company confirmed all 1,500+ U.S. locations are participating.
The deal comes as restaurant traffic shows early signs of seasonal pickup. Industry data indicates quick-service burger chains typically see a 12-15% sales boost during March Madness. Five Guys last tested BOGO offers in select markets during 2022's tournament period.
Nutritionists caution that while the deal offers savings, two Five Guys cheeseburgers contain nearly 1,800 calories combined. The chain is known for its generous portions and customizable toppings. Each burger comes with two patties unless customers request otherwise.
Limited-time promotions have become increasingly common across the restaurant industry. McDonald's, Wendy's and Burger King have all run similar burger deals this year. However, Five Guys maintains higher price points, making this offer particularly noteworthy.
The promotion appears timed to counter recent price increases. Five Guys raised menu prices by 4-6% in January, citing rising ingredient and labor costs. A standard cheeseburger now costs $9.29 at most locations, up from $8.49 in 2025.
Customer reactions have been mixed on social media. While many celebrate the savings, some complain about long wait times already being reported. Others note the deal excludes fries and drinks, which can significantly increase the total cost.
Five Guys representatives confirmed the offer while supplies last each day. They recommend ordering early, especially during peak lunch and dinner hours. The company hasn't indicated whether the promotion might extend beyond Sunday.
